Hale Pule:

a case study.

How we helped an Ayurveda training school increase their revenue by 80% in just one year.

i. The challenge.

Hale Pule, a well-established Ayurveda and Yoga school, had been running one big enrollment campaign each year for their two primary certification programs. While these launches had been effective in the past, they created financial pressure and risk — and left prospective students waiting months to begin.

The team also recognized that their annual campaigns primarily spoke to their existing warm audience — those already familiar with the brand and personally motivated by their own health needs. They wanted to reach a broader group of potential students, including those interested in becoming Ayurvedic healers - but didn’t know where to start.

ii. The goals.

Create a year-round enrollment system (without eliminating their annual campaign)
Attract and nurture new audiences beyond their warm list
Stabilize cash flow and reduce reliance on launch windows
Improve the quality and alignment of enrolled students
Reduce failed payments and no-show rates

iii. The strategy.

Use targeted paid ads to cost-effectively attract new people to the audience
Warm up leads with a combination of organic content and mid-funnel education
Qualify prospects through structured content and application calls
Monitor and optimize every step of the journey — from first touchpoint to enrollment

“We didn’t build it all at once."

"We started simple, tracked what worked, and improved every 90 days.”

Alessandra, Strategy & Enrollment, Hale Pule

iv. The results.

Within the first year we were able to achieve;

80%

Revenue growth on this program from new enrollments.

15x

Return on ad spend.

++

Reduced failed payments.
Engaged students who completed their certifications

The team continues to use this system today — evolving the ecosystem (not the strategy, but just tweaking to make it better), adjusting content, and running both evergreen and annual campaigns side by side.

v. The takeaway.

You don’t have to abandon your launches. But relying on them alone puts your business, and your students, in a bind.

By layering in a system that nurtures and qualifies leads year-round, Hale Pule was able to build long-term stability, serve more people, and grow with ease.

vi. Message from Myra.

“Working with Elizabeth has grown our business tremendously."

"Elizabeth helped us define and implement our online strategy and it has been extremely successful for us. One of the greatest things about working with Elizabeth is that she really does a good job of getting a feel for who you are and finding out what's needed in the situation."

Myra Lewin, Founder and master Ayurveda practitioner & Yogini

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